Google company proclaimed on Wednesday, 3rd May, will begin presenting a blue checkmark next to choose senders’ names on Gmail to verify their individuality. The new blue checkmarks will robotically appear next to companies that have approved Gmail’s current Brand Indicators for Message Identification (BIMI) feature.
BIMI feature, announced in 2021, needs contributors to use robust validation and verify their brand symbol to express it as an avatar in emails. Users will now see a checkmark sign for senders who approve the BIMI feature.
Google says this update will support users in identifying messages from authentic senders instead of imitators. When you navigate to the blue checkmark ensuing to the sender’s name, you will see a recommendation that the sender of this email has confirmed that they own the domain and symbol in the profile picture.
Google wrote in a blog post that “the robust email authentication helps users and email security systems recognize and stop junk mail and also allows senders to influence their brand conviction. This intensifies confidence in email sources and gives readers an immersive experience, creating an improved email network for everyone”.
Moreover, TikTok, LinkedIn, Pinterest, Twitter, YouTube, and many other digital platforms also have some verification.
However, Gmail has announced the blue verified check marks today among Workplace and personal Google accounts. So, you will possibly start seeing them very shortly.
