Do you use SMS to promote customer engagement? If not, there’s a lot you are missing out on, and there’s no better way to find out than to get started. Before you can dive in, however, there’s one thing you must take care of – data accuracy. How do you ensure that your contact list only has accurate and valid numbers?
What measures do you take to derive the best results from your SMS campaigns? Well, that’s where phone number validation comes in.
What’s Phone Validation and How Will It Work?
Phone validation is a service that checks the accuracy of phone number information. It utilises a set of tools and databases from verified and trusted sources to determine whether a phone number is real. When using a phone validation service, you can either perform the searches manually or use automated systems to make your work easier.
For businesses, whether big or small, it’s always wise to use a mobile phone validation API from an outstanding provider like Trestle. Such a tool not only makes your work easier but can offer extra functionalities like automatically removing landlines from your SMS lists. If that’s not enough, you will never have to worry about batch validations anymore. This is crucial if you often experience a surge in registrations during peak seasons.
Benefits of Phone Number Validation APIs for SMS Campaigns
Whether you want to check data you’ve purchased or acquired from customer registration processes, a phone validation API will come in quite handy. Here are the benefits you can expect:
1. Reduced Messaging Costs
You may not think it’s much, but the money you lose as a result of sending messages to non-existent or inactive phone numbers can bulk up significantly with time. A phone validation API will help you filter out any invalid phone numbers in your databases to ensure you are only sending messages to real recipients.
That way, you will cut down on the unnecessary expenses associated with marketing messages to inactive phone numbers. Over time, you should see a notable increase in your marketing return on investment.
2. Protection from Fraud
Do you know that fraudsters can use portable VoIPs or prepaid burner phones to place a fraudulent order? The worst part is that after placing an order successfully, you will never hear from them again. You’ll be left holding the bag and that’s not a good position to be in, given the consequences.
To avoid legal issues or diminished trust from customers, it’s better to invest in a phone validator API to keep fraudsters from creating fake customer profiles in the first place.
3. Enhance Customer Experience
If you’re an eCommerce business that ships products to customers, one of the best things you can do is to ensure consistent communication throughout the order processing and shipping processes. Failing to confirm the validity of a customer’s number can increase the chances of failed communication, ruining the overall shopping experience.
If, for instance, a customer made an error when keying in their phone number details during registration and you didn’t notice it, you’ll use the wrong number for updates such as delivery notifications. Even if the address is correct, the customer may fail to collect their parcel since the message didn’t reach them. Not only will this ruin their experience, but also make your business incur additional costs for retrieving the package and re-shipping it.
4. Authenticating Transactions
There are lots of situations where your business has to make payments. Maybe a customer wants a refund done through their phone number or you’re paying for a service or product through mobile money. Validating and verifying the number before starting a transaction can save you a lot of trouble.
Enjoy These and Other Benefits
A phone number validation API may not seem like the kind of investment that is crucial for your business, but the more you think about it and all the scenarios it can be useful in, the easier it will be to see why you need one. The benefits mentioned above are just some of the many you can expect from implementing an automated tool for validating phone numbers in your business.
If, therefore, you want to experience additional benefits like better compliance with regulations, streamlined operations, competitive advantage, easier global expansion and more, visit trestleiq.com not only to get your API but also to learn more about using APIs to improve your business performance.
