On Tuesday Google Cloud introduced VEO and Imagen on vertex AI to double down on its multimodal AI capabilities.

Well, VEO is a Google DeepMind software response to its competitors like Open AI Sora, Runway Gen 3, and Microsoft Azure. It is a private preview image-generation model that creates high-quality short videos from text or image prompts. It lets the users generate realistic and coherent videos and drops the production time and charges. Google said in its blog that VEO on Vertex AI allows users to generate high-quality videos from simple text or image prompts. As the first hyperscaler to offer an image-to-video model, we’re serving companies to transform their current creative assets into lively visuals.

Moreover, Google Cloud introduced Imagen 3 on the Vertex AI platform. Imagen 3 is from DeepMind as well. It offers realistic image generation with enhanced features and reduced visual objects compared to previous versions. It includes editing tools and customization options, letting users line up output with their aesthetics, logos, or product features.

However, the image generation tools may lead to AI deepfake risks. Google keeps mind this thing and uses its exclusive watermarking technology, SynthID, to insert unseen markers into frames that Veo creates. SynthID is not safe against edits, and Google has not made the content ID part accessible to third parties.