Creating and working with a sales funnel can sometimes be a challenging endeavor. Also, keep in mind the complexity of keeping customers at different stages of the funnel. So in such cases, you need to turn to automation.
Best sales automation software doesn’t have to be complicated or expensive. For example, even simple things like using bots to answer questions or always using templates for emails can make your work much easier and faster.
What is a sales automation process?
The sales automation process is a method of streamlining time-consuming manual tasks in the sales process.
Your sales reps spend time daily researching potential customers, determining which ones to contact, setting up outreach, and entering data into the system.
These tasks take up valuable time that your sales team could use to build relationships with potential customers. Investing in sales automation tools allows your sales team to automate daily, weekly, and monthly tasks so they can focus on closing important deals.
Why should you automate your sales process?
Don’t automate your processes just because it’s become popular. Learning the benefits of a multi-channel inbound and outbound platform will help you understand why it’s important and help you design a sales automation process unique to your business.
Focus on revenue-generating tasks.
Sales automation allows your team to focus on selling and closing deals.
Did you know that a third of your tasks can be automated? You may no longer spend time gathering the information you need or entering data. You can devote your time to more important tasks, such as closing deals or sourcing new products.
A common mistake sales representatives make is putting off certain important tasks. Whether it’s misspelling their names, forgetting to follow up, or failing to record data, these mistakes can lead to the inevitable consequences of lost sales.
Prioritize your most valuable leads
When your sales reps receive leads, how do they prioritize who to contact first? If you’re still relying on first-come-first-served lists as the order in which your sales reps should call potential customers, you’re missing a lot of opportunities to engage with the most interesting leads.
The All-in-one sales platform allows you to develop a lead-scoring system that ranks leads based on their likelihood to buy.
When you prioritize predictable leads based on the likelihood that each potential customer will turn into a sale, your sales reps can focus on the leads that are most likely to buy. By investing in good sales automation tools and processes, you can focus on attracting more qualified leads through lead scoring.
This lead score can then be synchronized with sales CRM using two-way synchronization. Sales reps can create views or active lists based on a certain score threshold and work only with qualified leads.
Call tracking to identify questions and objections
Your sales representatives are responsible for dozens of calls every day. Whether it’s appointment-setting calls to qualify leads or demo calls to close leads, it’s critical to analyze your sales team’s performance. This means recording these calls to learn more about how each call went.
For example, an all-in-one call tracking solution allows you to record calls so sales reps can identify their strengths and weaknesses.
Below are our top 5 strategies for saving your sales team time and effort in the short and long term through automation.
1. Work from a shared CRM
Invest in a customer relationship management (CRM) system that your entire team can access and see which customers are at what stage of the sales process. Thanks to this, you can easily keep track of potential customers and those who are already ready to place an order. This will save you a lot of time and resources because you can go in and check the status of sales at any time. And also you will always be aware of everything that is going on.
2. Invest in a scheduling tool
A huge amount of your time and resources are wasted on scheduling and planning meetings. You can also automate this part of your duties and make it convenient for your entire company. This mechanism will independently make invitations to meetings, send reminders depending on your time zone. This will allow you to forget about this routine and get on with more important things.
3. Pre-qualify potential clients
Build your sales funnel to get as much relevant information as possible before the phone call. If your primary source of sales is online, you can use automation tools to identify your potential customer. This will allow you to build your sales funnel more efficiently, which will bring in more customers.
4. Combine manual and automated processes
Many years of experience show that despite all the modern technologies, manual labor must take place. You can calculate clients with the help of automation, but there must be a person who can single out the unsuitable ones.
5. Automate the sequence of cold emails
Automating cold email sequences for specific audiences is an industry standard. There are many perspectives on the effectiveness of cold emails, and rarely is email alone what captures a business, but the combination of a good list and a great email sequence can get results.
When you’re in sales, you always have a long list of things that need to be done: potential customers that need to be engaged, departing customers that need to be re-engaged, and sales campaigns that need to be developed. With automation, you can simplify these administrative tasks so you can spend more time keeping your customers happy. Grow your business with automation of all the necessary processes and have fun doing it.
